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13/14 Neue Technologien - "land.schafft.sprache"

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land.schafft.sprache - tirol ist mehrsprachig

official announcement

Tyrol is perhaps best known for its breath taking Alpine landscapes and for Innsbruck, the multi-faceted capital that is home to the University of Innsbruck, the biggest and most important research and educational facility in Western Austria. However, the role of Tyrol as a "land of many languages“ is unknown to most.

The exhibition ‘land.schafft.sprache - tirol ist mehrsprachig’ will be presented in spring of 2014 in the Barockkeller of the Imperial Palace (Kaiserliche Hofburg Innsbruck). It sheds light on the multilinguality of the city and allows visitors to take a closer look at the linguistic landscape of Innsbruck and Tyrol.

The exhibition documents multilinguality through demographic, economic, ethno-cultural and sociolinguistic facts with a special focus on Innsbruck and thus sensitizes people to the diversity of languages surrounding them. In addition, the exhibition provides information on general aspects of language and multilingualism and presents the current state of research in this field.

Migration and globalisation have contributed to the multilingual diversity of Innsbruck and Tyrol; multilingualism has in turn gained importance as a factor in minority policy and integration work. Through this exhibition, we hope to make visitors more aware of the presence of multilingualism in numerous aspects of their everyday lives, and to stimulate thought and discussion on language policy and a better multilingual coexistence.

The project ’land. schafft. sprache- tirol ist mehrsprachig’ is an initiative of the DYME research group (Dynamics of Multilingualism with English) at the University of Innsbruck, department of English Studies. Cooperation partners are the JUFF- Fachbereich Integration, Tyrol and the MA III Stadtplanung, Stadtentwicklung und Integration, Innsbruck.

The contents presented in the exhibition are based on the DYME group’s research focus, on contributions from students at the Department of English Studies and curatorial concepts, produced with and by students of architecture.

The exhibition design is planned and produced by a professional team of architects, together with architecture students at the University of Innsbruck, Institut für Experimentelle Architektur. Hochbau.


studio statement

We are happy to be part of a collaboration with the DYME - dynamics of multilingualism with English, Department of English - research group. This group of researches, headed by Ulrike Jessner-Schmidt, anticipated an exhibition that explores and theorizes the issue of multilingualism in Tyrol and especially Innsbruck. Based on their research we were asked to develope and design an exhibition that would take place at the Hofburg Innsbruck.

With the given background of a non-linear model of multilingualism we designed an exhibition that tries to facilitate this paradigm by not being static but dynamic. The exhibition space is located in the basement of the Hofburg, an cross-vaulted structure whose existance ranges back to medieval times. On over 300m² a loose scheme of structure, storytelling, representations, video- and audio installations enabled visitors to wander in between the various stations and develope an individual experience of space and content. The deep structures do mediate between what is known and unknown, old and new, expierience and anticipation, local and global... .

In a single - 4 month - term 30 students designed, manufactured and assembled the exhibition. In a day and night effort initial sketches and prototypes were brought into reality and presented to the public from the 22nd of April to the 16th of May. During this period approximately 5000 visitors came to see the exhibition and engage with their multilingual reality.

students involved

Heike Bruckner
Martin Gassmann
Myriam Gengler
Peter Ginzinger
Anne-Catherine Goebbels
Carolin Hellrigl
Marinus Hoeflinger
Nikoloz Jabadari
Clemens Jenny
Tun Kintzele
Lino Lanzmaier
Claudia Schneider
Andreas Lintner
Veronika Lust
Xotil Natke
Stefan Niedermayr
Tanja Niedertscheider
Jonas Oettl
Patrizia Pfanzelt
Silvia Pirkner
Stefan Plattner
Laura-Mercedes Puelacher
Lukas Puehringer
Roman Schastok
Daniel Schuster
Maryna Shovkoplias
Sascha Vallon
Rade Veselic
Alexander Topf
Martina Vicenzi
Sven Winkler
Florian Zebisch
Thomas Zeiler


Johannes Ladinig
Oliver von Malm

people and organizations involved


production and team


Persönliche Werkzeuge